I’ve been recruited to work with (or for) a number of startups over the years. Most offers I’ve declined, but I’ve also take a few and unfortunately none have hit it big!
I have tried to learn to not get caught up in the excitement of the founder’s dream too quickly: most of the companies started [...]

A marketing plan is a well researched and well written report detailing the marketing, promotion, and advertising plans for an organization. Essential items in a marketing plan include:

Internal capabilities and forces which will have a direct effect on marketing efforts
External opportunities and threats which could affect the company
Goals and strategies to achieve the company’s goals

Generally, [...]

One of the challenges entrepreneurs face is the gut check question, "Do I have what it takes to be a success?" There have been thousands of research projects studying successful and unsuccessful entrepreneurs and the differences between them and the general population.
It’s Tolerance for Risk, Right?
Actually, no. It is a common misconception that entrepreneurs have [...]