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	<title>Jerm &#187; marketing</title>
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		<title>5 Tips for Your Next Virtual Book Tour</title>
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		<pubDate>Mon, 18 Jan 2010 16:11:44 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
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		<description><![CDATA[Book tours are a staple in promoting new books in the publishing world. An author is expected to travel to dozens (and sometimes well over 100) locations to promote their book, sign copies, and speak to fans. This is a tiring process which can yield only a few dozen copies sold at some locations. Many [...]]]></description>
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		<title>One Page Marketing Plan</title>
		<link>http://www.jerm.com/2009/08/one-page-marketing-plan/</link>
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		<pubDate>Wed, 26 Aug 2009 03:07:04 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
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		<description><![CDATA[A marketing plan is a well researched and well written report detailing the marketing, promotion, and advertising plans for an organization. Essential items in a marketing plan include: Internal capabilities and forces which will have a direct effect on marketing efforts External opportunities and threats which could affect the company Goals and strategies to achieve [...]]]></description>
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