Book tours are a staple in promoting new books in the publishing world. An author is expected to travel to dozens (and sometimes well over 100) locations to promote their book, sign copies, and speak to fans. This is a tiring process which can yield only a few dozen copies sold at some locations. Many [...]

A marketing plan is a well researched and well written report detailing the marketing, promotion, and advertising plans for an organization. Essential items in a marketing plan include:

Internal capabilities and forces which will have a direct effect on marketing efforts
External opportunities and threats which could affect the company
Goals and strategies to achieve the company’s goals

Generally, [...]