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	<title>Jerm &#187; gut feeling</title>
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	<description>How to Be an Effective Manager</description>
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		<title>Why Managers Rely on Guts Instead of Data</title>
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		<comments>http://www.jerm.com/2010/01/why-managers-rely-on-guts-instead-of-data/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 16:58:53 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[gut feeling]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[reporting]]></category>

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		<description><![CDATA[I was in an interesting meeting the other day. One of my business partners and I were asked to consult with a client regarding their email marketing strategy. They are using a small, outsourced email marketing firm to run all of their fund raising email campaigns. Relative to the size of the organization, the money [...]]]></description>
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